Our Approach to SEO
Keyword Research
Keyword research forms the backbone of any SEO service. Before we start our SEO strategies, we meticulously conduct comprehensive keyword research. This helps us pinpoint relevant keywords with low difficulty and high search volumes that users frequently search for.
SEO Audit
We conduct a detailed audit to analyse your website’s current SEO
performance. This involves analysing technical SEO factors, content quality, backlink profile, and site architecture to identify strengths, weaknesses, and opportunities for improvement.
On-Page Optimization
Optimise website content, including meta tags (title, description), headers,
and URLs, for relevant keywords. Improve internal linking structure to enhance navigation and
distribute link equity effectively.
Technical SEO Enhancements
Address technical issues affecting site performance, such as site speed, mobile responsiveness, and crawlability. Use structured data markup to help search
engines better understand your website’s content.
Link Building Strategy
We build authoritative backlinks from reputable websites through outreach, guest blogging, and content partnerships. Our focus is on obtaining natural and relevant backlinks to enhance domain authority and elevate search engine rankings.
Local SEO Optimization
We optimise Google My Business profile and local citations to improve visibility in local search results. Implement local keywords and geo-targeted content to attract local customers and enhance local search presence.